CCT205+-+Response+Week+3

Week 4 Response: Six Sense

In his work, A Whole New Mind, Pink addresses what he refers to as the six senses: Design, Story, Symphony, Empathy, Play and Meaning. Pink believes these senses are right brain directed aptitudes to compliment left brain directed aptitudes and will be essential for success in the new Conceptual Age. For the purposes of this response I will be focusing on the importance of Story. For Pink the sense of story is about emphasizing and promoting the personal narrative of those involved within a company rather than just selling from a more generic point of view. One company that was discussed in class that exemplifies personal narrative was Henry’s in which employee work is put on display within the store. This shows that the employees are passionate and knowledgeable about the work they are doing and as such would be able to offer more to the customer or client than someone who has less passion for photography itself. It also gives the employees the opportunity to share their work and perhaps build a closer relationship with their customers that goes beyond simply selling someone a camera. Another example in which a high emphasis is placed on the personal narrative is the website PostSecret. PostSecret is a website where people anonymously send in post cards with secrets written on them. It started out just as a website but over the years it has spawned into other avenues as well such as a publication of the PostSecret book. The creator of the website also visits various schools around the US for motivational speaking. I chose to use this website because it was founded on the very principle the Pink addresses in his book which is the importance of giving people the opportunity to share their stories with the world. Now PostSecret has become the largest advertisement-free blog in the world (PostSecret).